Healthcare Professionals

Important Update to the MyChoiceRx Program

The decision has been made by Novartis to end the MyChoiceRx Program to resume commercializing the brands via traditional access.

No new MyChoiceRx enrollees will be accepted effective October 1st, 2021. Existing MyChoiceRx enrollees will be supported through December 31, 2021 to allow program enrollees who opted into the MyChoiceRx program time to transition to new coverage or other payment alternatives.

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    Need help? Call ScriptHero PharmacyTM at 1-866-747-42761-866-747-4276

    Monday–Sunday, 8:00 AM to 9:00 PM ET

    About MyChoiceRxTM

    Save time, money,
    and hassles.

    Now you can fill your prescriptions without cost surprises or insurance headaches. With MyChoiceRxTM, you receive the Novartis medicine your doctor prescribed, at a set price, every time.

    MyChoiceRxTM benefits:


    Pick up from any of the 54,000+ participating pharmacies that is most convenient for you.


    You always get the Novartis medication 
    your doctor has prescribed at a set price. See prices below.


    There's no need to navigate insurance 
    benefits — we have you covered.

    Products & Pricing

    Pay a set price. Every time.

    Here's what you'll pay with MyChoiceRxTM :*

    Travatan Z Travatan Z Travatan Z


    (2.5 mL/30-day


    (7.5 mL/90-day

    Durezol (difluprednate ophthalmic emulsion) 0.05% Durezol (difluprednate ophthalmic emulsion) 0.05% Durezol (difluprednate ophthalmic emulsion) 0.05%


    (5-mL bottle)

    Ilevro Ilevro Ilevro


    (3-mL bottle)

    * Valid prescription required. Purchases through the Program may not be counted toward patient deductible or out-of-pocket costs. Patients with federal or state-funded prescription plans (i) may not seek reimbursement from their plan for Program purchases, (ii) must notify plan of participation through provided form letter, and (iii) must not use their plan benefits for the remainder of the calendar year for any subsequent purchase of the Novartis product purchased through the Program. Program is not insurance. Patient is responsible for complying with applicable requirements of their plan. Valid only in the United States and Puerto Rico. Limitations may apply in CA and MA. Void where prohibited by law. Novartis reserves the right to rescind, revoke, or amend Program without notice.

    How It Works

    MyChoiceRxTM is powered by the ScriptHeroTM Platform. There are two simple ways to get started:


    If you are refilling an existing prescription:

    Visit ScriptHeroTM Marketplace by clicking here to select your medication(s) and begin the enrollment process.


    If your prescription was sent to ScriptHero PharmacyTM:

    ScriptHero PharmacyTM will contact you. You will receive a text message on your mobile phone with a confidential link to enroll.

    Graphic showing process of enrolling with ScriptHero Pharmacy, receiving MyChoicRx benefits and prescription fulfillment. Graphic showing process of enrolling with ScriptHero Pharmacy, receiving MyChoicRx benefits and prescription fulfillment.

    Enroll with ScriptHero PharmacyTM

    Confirm your information and verify your account.

    Choose a pharmacy

    Using the ScriptHeroTM Marketplace, select the most convenient participating pharmacy in your area to pick up your prescription, and see the set cash price for your medication.

    Receive your
    MyChoiceRxTM card

    Once you have selected a pharmacy, you will receive a MyChoiceRxTM card on your mobile device. You will present this card to the retail pharmacy.

    Pick up your prescription

    Present your MyChoiceRxTM card to the pharmacist and pay the MyChoiceRxTM price.


    MyChoiceRxTM Frequently Asked Questions

    Contact Us at ScriptHero PharmacyTM

    Need help? Give us a call.

    If you have any questions, please contact our MyChoiceRxTM Support Team at

     1-866-747-4276 1-866-747-4276
    Monday–Sunday, 8:00 AM to 9:00 PM ET


    Please select your medication(s)

    Tap on the medication(s) that you would like to refill.


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